Our Philosophy
"... set your rules and follow them, break your rules. Always remain yourself and constantly change yourself, change your whole life in one day! Without fear! Without a doubt! Without regrets!"
Greetings, my name is Alexander Tikhomirov. I created a brand of clothing that is characterized by laconicism, functionality, comfort, high quality of materials, and tailoring. These characteristics are for me a priority in creating unique clothes.
The next most important criterion is the introduction to the brand of personal philosophy, which I call "Born To Be".
For the first time, I heard this phrase in 2000, when a TV program with the same name "Born To Be" was broadcast.

There they talked about the biographies of cult figures - about how from a simple poor family a person achieved heights and recognition throughout the world thanks to their perseverance, inner strength, and faith in their dream.
Inspired by these stories, a few years later I moved to St. Petersburg, where I began to search for my own way of life, and in order not to get lost from it and forget about my dream, I got a tattoo - "Born To Be". It was a reminder for me to strive forward no matter what, never give up, and move closer to my goal every day. Now I present to you the brand "Born To Be" and share this idea with each of you.
"... set your rules and follow them, break your rules. Always remain yourself and constantly change yourself, change your whole life in one day! Without fear! Without a doubt! Without regrets!"